One thing great about the Disney company is how much it gives back to the community. Their main focus, as one might guess, is children. On their site, Disney highlights four main goals when working with children. Their first, is that they create an atmosphere which will garner a positive relationship between children and adults. The second, is to provide children with a constructive use of their free time. In other words, Disney hopes to create activities which will be a positive way for children to spend their free time. The third goal, is to help the children build character and the fourth is to encourage them to demonstrate compassion.
In order to accomplish these goals, Disney does a huge amount of work with the community. This past August, Disney donated 2 million school supplies to the schools in Central Florida. Outside of school, Disney recently sponsored a local teen center at the Central Florida Boys and Girl's Club, providing another place for children to develop and grow. In 2009 alone, Disney cast members clocked in 251,000 voluntEARs hours, the equivalent to just under 3 years of work with local schools and programs. They also contributed $28.5 million to their community.
Along with children, Disney also makes significant contributions to the local non-profit organizations.
These acts are all things which support Disney's goal to make people happy. This is also good for the company because it not only makes them look great, but makes people want to contribute to their cause. People can see how much not only just children, but other members of society mean to Disney, and can clearly see the hard work and dedication Disney puts in to bettering others. I feel these reasons alone are why Disney's work with the communities is great for their image and prove they are doing more than enough.
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